Common $ense Tools: for IGC Managers

Even though an IGC manager may have worked very hard to provide for proper signage, display, traffic flow, information and pamphlets, customers may still walk out of a store, or spend less than they might have, because employees don’t have the right tools to help or advise customers.If a hammer is grasped improperly, we have to work twice as hard to accomplish half as much. Similarly, employees need the proper tools to achieve a common goal. There are three types of tools essential to the IGC environment.ADD-ON SALES: to increase sales per customer, lower cost of goods sold as a percentage of sales and allow for bonuses, commissions and profitability.TIME SENSITIVE INFORMATION: to help keep staff motivated and interested. A motivated, properly trained staff can substantially increase sales/customer ratio. Providing information on a daily basis and setting goals will ultimately lead to greater customer and employee satisfaction.FUELING OPPORTUNITIES: Smart managers enlist the help of employees to meet the requirements of the store and meet common goals. They empower staff to deliver “Impossible Customer Service” because it is possible!This book will help IGC managers understand employee management principles, while demonstrating how to create opportunities for creativity in the work environment. Managers will learn to delegate, monitor and motivate from a position of respect and credibility. They will learn to “walk the talk.” Read more